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Established by Thomas Burberry in 1856, Burberry is a global fashion powerhouse with a distinctively British identity. The brand's founder revolutionised rainwear when he invented gabardine; their outerwear has since gained iconic status while the timeless trench with its signature check lining is coveted the world over.Originally established in 1856, Burberry quickly became known for its durable trench coats and trademark checked patterns. Today, the iconic British house is led by designer Riccardo Tisci, who brings his sophisticated, modern approach to the collection's ready-to-wear, shoes, bags, and accessories.
Shop Burberry Women's Bags at up to 70% off! Get the lowest price on your favorite brands at Poshmark. Poshmark makes shopping fun, affordable & easy!Solid Sheets, 550 Thread Count 100% Supima Cotton, Created for Macy's Limited-Time Special $45.00 - 235.00 Burberry - CEO Case Analysis 1. Burberry Case Study International Fashion Academy Luxury Brand Management Strategic Marketing 2. Case Objectives: 1. Compare Burberry's market position relative to that of its competitors, including Polo, Coach, Armani, and Gucci. Is Burberry's competitive position sustainable over the long-term?